In this age of austerity, the council might want look at the amount that is being spent on the Dave Hodgson marketing machine.
On visiting the borough council website to check when Robinson pool is open, I found the face of Mayor Dave Hodgson appearing twice on the home page. He's been in the local media four times today (no doubt courtesy of the councils marketing gurus), his face beams down from car parks across the town and the latest Liberal Democrat leaflet contains plenty more photos in case you were missing him. I still don't know what time Robinson Pool closes on a Saturday.
Last time I was in the council run tourist information shop, you could even buy a cardboard toy mayor in case you wanted a Dave to play with in the privacy of your own home.
Is the mayor's office really concerned there maybe residents of Bedford who don't see Dave often enough? Perhaps some more initiatives? Perhaps his photo at the bottom of every households recycling bin? It would certainly encourage me to fill my bin with rubbish.
Maybe the council could highlight the borough's links with the Batman movies by projecting Mr Hodgson's face on the night sky in the style of the caped crusader?
If wasteful expensive marketing were to stop, the council might find a few more pennies for essential public services. They might even improve the mayors' reputation in the bargain.